Sunday, December 03, 2006

RE: Dublin Coastel Developments


well it turns out that that excellent video is not showcasing what will be built in Dublin Bay but is a viral advert (only found out about that today) for funda.ie a property sales website. Must say it was an excellent video.

post in question
Below is info from Wikipedia for those of you, who like me, have no idea about Viral Marketing.

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce exponential increases in brand awareness, through self-replicating viral processes, analogous to the spread of a computer virus. It can often be word-of-mouth delivered and enhanced online; it can harness the network effect of the Internet and can be very useful in reaching a large number of people rapidly.

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Thank you
Stephen